BMW describes the 5 Series Sedan as offering the "perfect balance of elegant luxury, classic style, and of course, sporty performance." Now the BMW 5 Series can add innovative lighting technology to its list of attributes. One of the most distinctive features of a BMW are its headlights, a design feature that can be recognized anywhere as quintessentially BMW. Now the BMW 5 Series comes standard with four-eye LED headlights.
Business executive with vision.— BMW (@BMW) November 2, 2016
The Adaptive headlights, available in the all-new BMW 5 Series Sedan. pic.twitter.com/0mFjZ1rAnj
If you’ve ever been forced to take a business call while on the road, or worse yet—conduct a meeting in the back seat of a cab—then you know the unfortunate situation of feeling cramped, trying to organize your notes, fumbling with your smartphone to download that presentation, or trying to hear over the outside noise. When you’ve got the BMW 7 Series flagship sedan, however, redefining luxury driving starts with the backseat, and business on the road feels a lot more enticing.
While other car manufacturers will fill your ears and eyes with promises and images meant to intrigue and excite, the Bavarian automaker is actually delivering the plug-in hybrid that’s going to change the game, and you can climb behind the wheel of the BMW 330e iPerformance plug-in hybrid late this summer—not three years from now.
If you're a fan of the BMW M division, you've surely sized up the first-ever 2016 M2 by now. Based off of the new 2 Series, with the performance marque's swollen body work and beastly turbocharged engine, this is the kind of car that makes fans of the old 1M Coupe salivate in the best way. But if you're wondering what it feels like to drive, we have something special to show you.
Seattle recently had the honor of becoming the first U.S. city to see the launch of BMW’s car-sharing service, ReachNow. ReachNow represents a move toward the implementation of the strategy NUMBER ONE > NEXT, which states that the creation of customer-focused mobility services should be one of BMW Group’s central business fields in the coming years. Car-sharing services offer new forms of mobility for everyone, but especially so for those lost in the gray area between vehicle ownership and public transportation. Take a look at the video below for some more information.